When the meal is complete the last stage in the food journey is delivery. There are different options to getting a meal in the hands of a customer, such as dine-in, take-out, or self-serve (i.e. buffet). The different delivery methods contribute to the overall customer experience, requiring different levels of involvement from customers.
The data equivalent is information delivery within the area of customer experience. Getting the analysis in the hands of users can take many forms, depending on the findings, and the audience. Choosing a delivery method should be reflective of both the analysis and the user’s needs and abilities. Common data delivery methods are:
- application
- data service
- email attachment
- notification
- scheduled
- self-service
Key points
- understand the audience
- identify the frequency
- understand limitations and challenges